In the early stages of brainstorming ideas for Chasing Shadows this question popped up and I said "well this is easy" this is because Chasing Shadows falls into the category of a teen film so obviously it would our film will mainly appeal to teenagers.
It was only after conducting research about the history of teen films I realised that our film can't just appeal to "teenagers" because it's too broad. What specific age ? What Gender ? etc. All these questions must be answered when thinking about the target audience of our film as chances are, all teenagers might not enjoy our film therefore we must pick a target audience that will and advertise it to them.
SO, WHO ACTUALLY WATCHES TEEN MOVIES ?
A teen film is a film genre targeted at teengers and young adults, this is due to the fact that the plot involves special interests and themes that relate to teenagers. It is no secret that parents also watch teen films as well. This is because they tend learn about the behavior of a teenager and the things they go through and this improve their parenting skills as they will a greater understanding of a teenagers life. Furthermore, another popular reason why a parent might watch a teen film is to reminisce on the days they were once a teenager and have a laugh.
The genre of a teen film also determines your target audience for example :
Teen Wolf
Genre - Teen Drama,comedy, supernatural
Audience - Teenage Audience 12-34, mainly girls
Project x
Genre - Teen film, comedy
Target Audience - 18-25 males
Final Destination 3
Genre - Teen Film Horror
Target audience - 16- 23
WHAT IS THE TARGET AUDIENCE FOR CHASING SHADOWS ?
CHASING SHADOWS
Genre - Teen film,Horror, Psychopath
Target Audience - 15-20 males
We came to a conclusion that this will be a suitable age to aim our target audience as the psychopath aspect of our film requires maturity and intelligence to avoid confusion and we thought that 15 and above will be the best age to cope with this gory and gruesome scenes that are displayed. We also established that there are a lack of females in our film so males will be able to relate to our film more and thats why they are our main target audience however, we do not exclude females from watching our film.
FACEBOOK PROFILE OF MEMBER OF TARGET AUDIENCE
The reason why the person Mensah Montana would be a specific target audience member is the fact that he is 17 years old who lives in London and likes: Teen Films & All horror films including Paranormal Activity.Another bonus is that he likes the film distributor revolver entertainment. Revolver entertainment is an independent distributor in the UK. They generally distribute UK urban films set in the urban sides in the Uk. The films they distribute normally have a low production value and involve inexperienced upcoming actors - just like Chasing Shadows. So it's likely he will like Chasing Shadows therefore we must advertise to people like him.
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