Evaluation Question 5

HOW DID CHASING ATTRACT MY TARGET AUDIENCE 

TITLE : The Title of our film is CHASING SHADOWS. Chasing shadows appeals to our target audience as shadows is a feature that appears to horror movies so instantly the public are are aware that our film is a horror/ thriller movie and this will persuade them to take interest in film. The verb chasing hints that the "shadow" is troubling the protagonist and this is why the the protagonist is tracking it down .

Mise en Scene : The mask, knife, dark lighting etc all create a scary, mysterious atmosphere making our film opening effective as it would appeal to horror/thriller lovers. 

Location - The opening of the film is set in a empty college, this will attract an audience of students who attend school/college as this is a place they spend a majority of their time at. We picked this location as it's a convention of a teen film.

Production Company : The beezer productions logo engages our target audience as it's quite scary due to the grey and black background followed by the doll music which played during the production ident. 

PROMOTIONAL PACKS 

We created a poster to make our target audience aware of Chasing Shadows

chasing shadows poster

The poster is a clever holodram of Marcus and the guy in the mask 

Here is a brief blurb 

 

Here is an interview from a member of my class expressing her personal opinion of the film In addition,  she also told about how she found out about chasing shadows so we were able to asses how effective our promotion was.